Embracing Gender Inclusivity for Sustainable Development

In Africa, gender disparities in jobtech are influenced by various factors like economic development, social stigma, religion, and traditional practices. These factors shape societal norms and often restrict women’s participation in the labor market, limiting their career choices, and result in unfair compensation. However, embracing gender-inclusive jobtech initiatives can help overcome these barriers, foster equal opportunities, and drive positive change.

Imagine a platform that provides women with the flexibility to learn at their own pace, pause and resume courses, and explore diverse skills. By offering such flexibility, these gender-inclusive jobtech initiatives empower women to break free from traditional roles and expand their horizons. They enable women to actively participate in the digital economy, access income-generating opportunities, and build valuable networks. Let’s take a closer look at a case study that highlights the significance of gender inclusivity in jobtech below.

In a groundbreaking Buy Now, Pay Later (BNPL) study conducted in Kenya, researchers aimed to understand how women use mobile purchases and the factors influencing their decisions. The study revealed that women faced unique challenges in accessing and utilizing digital payment services due to cultural norms and financial constraints. By recognizing these barriers and tailoring BNPL services to address women’s needs, the study played a pivotal role in expanding financial inclusion and empowering women in the digital economy.

These gender-inclusive job-tech initiatives not only benefit individual women but also contribute to broader sustainable development goals. They align with the aim of achieving gender equality (SDG 5) and promoting inclusive economic growth and decent work for all (SDG 8). By providing equal opportunities for women’s economic empowerment, we can reduce inequalities, foster economic growth, and create a more equitable future.

It’s time to shift the narrative, challenge societal norms, and create an environment where women can thrive in the job-tech revolution.

By embracing gender inclusivity in these initiatives, we can break down barriers and empower women to reach their full potential. Let’s learn from the insights gained through case studies like the BNPL study in Kenya and apply them on a broader scale. Together, we can make a meaningful impact, drive positive change in Africa, and create a future where everyone has equal opportunities to succeed in the digital landscape.